Timeless style, authenticity and freedom of expression are the core values of Ray-Ban, a leader in sun and prescription eyewear for generations. Since the introduction of the iconic Aviator model created for the aviators of the United States Army, Ray-Ban has been at the forefront of cultural change, becoming a symbol of self-expression, worn by celebrities and public figures all around the world. Acquired by Luxottica Group in 1999, thanks to investments and the launch of new collections and styles, Ray−Ban has become one of the world’s most iconic brands. In 2016, Luxottica introduced a brand-new Ray-Ban retail concept in Mainland China and in the United States: more than physical stores, they offer an interactive space created for consumers to embrace the unique Ray-Ban experience and culture.
Ray-Ban Remix is the online customization platform first launched in Europe in 2013. It is a key driver of the brand's e-commerce expansion and its growing connection with millennials. Its success in allowing customers to personalize the style, material, lens color, engraving and other aspects of their Ray-Ban frames has led to Remix launches in the United States, Canada and China in 2014. Australia, Brazil, Japan and Hong Kong in 2015 and Mexico in 2016.
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